IRVINE, Calif. (February 16, 2010) – Superior Crankshaft will enter grassroots motorsports in 2010 with CEO Cheryl Archer naming long-time west coast racing supporter Marty Melo as Grassroots Motorsports Marketing Manager.Superior Crankshaft will sponsor teams and drivers in multiple series, beginning with sponsorship of a new entry in the SRL SPEARS Southwest Tour.“I feel like this is a strong market for our company,” Archer said. “There are a large number of racers in grassroots oval track and drag racing that can benefit from our technology and products.”Archer toured the pits at the NASCAR Toyota All-Star Showdown to gain a perspective of the grassroots racing market and came away impressed with the level of variety in engines used by the Super Late Model teams.Melo will manage a wide-variety of sponsorship programs, with a product sponsorship application going live on the Superior Crankshaft website later this week. Melo will also oversee activation for the SRL Spears Southwest Tour program.“I am very appreciative of the faith Cheryl has put into me,” Melo said. “We both see this as long-term growth potential for this brand that has already been so successful in the top levels of racing.”Racing teams and drivers should stay tuned to www.spcrankshaft.com <http://www.spcrankshaft.com/> for details on the sponsorship program application. Driver and associate sponsorship announcements for the SRL Spears Southwest Tour team are coming soon.
