AmeriPride and the SPEARS Southwest Tour Series Continue Longtime Partnershipadmin
Bakersfield, CA – It’s a marketing partnership that spans over 20 years, AmeriPride and the management of the SPEARS Southwest Tour Series have worked together for two decades promoting AmeriPride through motorsports.
“It’s a great relationship,” stated the SRL’s Brian Olsen. “David Jachetti and everyone we work with at AmeriPride are the best in terms of looking for creative ways to not only promote AmeriPride, but at the same time improving the SPEARS Southwest Tour by way of their commitment to the series.”
AmeriPride is deeply involved in the SPEARS Southwest Tour Series in many ways. The winner’s circle at each race is referred to as the AmeriPride Winner’s Circle, where representatives of AmeriPride present the winner of the event with the “AmeriPride Cup” – a perpetual “Stanley Cup” style trophy that has each winner’s name engraved on its base. AmeriPride also presents the winner with a custom floor mat, commemorating the race, and the one of a kind winner’s trophy specially designed for the SPEARS Southwest Tour Series. AmeriPride also provides the official’s uniforms and is the source of custom series merchandise.
“We enjoy getting creative with our partnership with the series,” stated AmeriPride’s Senior Director, North American Sales – David Jachetti. “We enjoy the sport and the relationship. The SPEARS Southwest Tour does business in much the same way as AmeriPride, by treating people with respect, having integrity and a strong sense of responsibility to the customer.”
Celebrating their 125th year anniversary in 2014, AmeriPride Services is recognized as one of the largest uniform rental and linen supply companies in North America, serving over 150,000 customers every week providing linen, uniforms, floor mats, restroom and cleaning product needs.
AmeriPride will be represented at all 2014 SPEARS Southwest Tour Series events, and will act as presenting sponsor of three marquee races. The “AmeriPride Cup” will be presented for the first time in 2014 at the SPEARS Southwest Tour Series opening event at Madera Speedway on Saturday, March 15th.