Berkley winner12Bakersfield, CA – Berkley Fishing, the world’s leading fishing tackle company, and the SPEARS Southwest Tour Series will continue there association through the 2013 season and beyond.

“We’re proud of our association with Berkley, they’re the premier company in the fishing tackle industry,” stated the SRL’s Brian Olsen. “Last year Berkley hosted our teams at the inaugural Berkley/SPEARS Southwest Tour Series Fishing Tournament, during our Rocky Mountain Raceways event weekend…it was one of highlights of the 2012 season.”

For 2013, Berkley Fishing will host two fishing tournaments for SPEARS Southwest Tour Series teams, in addition to having a season long contingency program.  Berkley will also be the presenting sponsor of the July 20th NAPA Auto Parts 150 at Rocky Mountain Raceway, the event will also feature a $1,000 winner’s bonus presented by new series sponsor Edelbrock Performance.

“We are excited to partner with SPEARS Southwest Tour Series for a second year”, stated Andrew Marks, Berkley Marketing Director.  “It is a unique way to engage anglers with our brand at the races and also provide fishing opportunities for the Teams”

At Berkley, their goal remains surprisingly simple – to make fishing fun and help anglers everywhere to Catch More Fish! Their leading edge technology has resulted in performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle.

You will see the Berkley Fishing logo throughout the SPEARS Southwest Tour Series, including on the racecars, the series trailer and merchandise.




About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at <> .

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally.  Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®,

About SPEARS MANUFACTURING: Spears Manufacturing is a world leader in plastic pipe fittings and valves.  SPEARS’ maintains over one million square feet of manufacturing facilities in four states and nine distribution centers across the USA for worldwide distribution.  For more information go to
About the SPEARS Southwest Tour Series: Celebrating its thirteenth season in 2013, the SPEARS Southwest Tour Series is a regional stock car series competing on paved ovals in the southwestern portion of the U.S.
<> . “The SPEARS Southwest Tour Series…Where the Champions Race”

Follow the SPEARS Southwest Tour Series on facebook (Spears Srl Southwest Tour) and on Twitter at <