Rockwell Watches Signs with the SPEARS Southwest Tour Series for 2014

Rockwell Watches Signs with the SPEARS Southwest Tour Series for 2014

Bakersfield, CA – The SPEARS Southwest Tour Series and Rockwell Watches have formed a comprehensive marketing partnership for the upcoming 2014 season. Rockwell, the premier action-sports lifestyle watch brand, will not only be the “Official Watch of the SPEARS Southwest Tour Series”, Rockwell will present the teams of the series with a dynamic awards program throughout 2014.


The Rockwell Hard Charger Award will present the driver who advances the most positions during each race with a $100 Rockwell product certificate and will award a commemorative watch to the driver who claims the most hard charger awards throughout the race season.


The Rockwell Fast Time Championship Award will present the driver who sets the most fast times in 2014 with a commemorative Rockwell watch at the 2014 championship awards banquet.


With Rockwell Time headquartered in the Salt Lake City area, the winner of the May 26th event at Rocky Mountain Raceways will receive a Rockwell watch as part of the winner’s award package for the event.


“Having a company like Rockwell associated with the SPEARS Southwest Tour says a lot about our series,” stated the SRL’s Brian Olsen.  “Rockwell sets the standard for styling in today’s action sports world, so we’re proud to have Rockwell come on board in a big way in 2014.”


Rockwell is associated with professional athletes and events from throughout the world. For more information on Rockwell Watches go to


The 2014 SPEARS Southwest Tour Series championship season will begin on Saturday, March 15th at Madera Speedway with the “Melo’s Gas & Gear 125 presented by DC’s RV Center.